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A Japanese Train Company Is Not a Fan Of Women Doing Makeup on the Train (But We Are)

A Japanese Train Company Is Not a Fan Of Women Doing Makeup on the Train (But We Are)

If you ask me, women who do their makeup on the train are national treasures. A Japanese train company, on the other hand, thinks these time-efficient women are “ugly.” Of all the interesting things that happen on the way to work, women applying lipstick or liner should be the least of our worries. (Just yesterday, I stood next to someone who smelled like they just smoked seven boxes of cigarettes in one handful before getting on the train.) However, Tokyu, a private railway company, took the time to create and release a 30-second ad criticizing women who apply their makeup on the train.

In the ad, two women are seen swiping on lipstick and mascara while waiting to get to their destination. The woman sitting across from them is visibly annoyed—as though she’d witnessed an ultimate subway etiquette faux pas (like a guy manspreading in a middle seat on a crowded subway car or a crew of oblivious seated passengers ignoring a standing pregnant woman). And—as one does when they are mad—the bare-faced woman starts dancing and singing lyrics like, “Women in the big city are all beautiful. But they can be ugly sometimes,” “Why can’t you do it before you get on the train?” and “Your eyebrows restored and eyelashes multiplied, your transformation is witnessed,” reports the Washington Post, who translated the Japanese-language video. Yup, Tokyu went there. Excuse me while I roll my eyes.


Learn some early-morning makeup trick to try on the train:


Let’s be real, applying makeup on the train is sometimes necessary when you’re in a rush. Plus, it takes skill. You need to have steady hands to create the perfect cat eye on a rocky subway car. I’m convinced that that women who can do a full face of makeup will survive the apocalypse because of their unflinching skills. And by the way, there’s nothing wrong about witnessing that kind of precision and artistry. And if you’re so bothered? Just avert your eyes.

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