• Home  / 
  • News
  •  /  As well Faced Will Remain Cruelty-Free, Even in the Estée Lauder Household

As well Faced Will Remain Cruelty-Free, Even in the Estée Lauder Household

After Esté e Lauder bought Too Faced for the crazy amount of money ($1. 45 billion, to be exact), enthusiasts worried about whether their beloved scented palettes, shadows, plus powders would continue to be cruelty-free. This week, Too Faced had taken a break from hyping up the new Sweet Peach collection to assure us all that they will continue their practice of not assessment their products on animals simply by retweeting PETA . While that confirmation (as within the RT) seems hazy at best, turns out the article linked with the particular tweet was a PETA-penned piece that not only confirmed As well Faced’s commitment to PETA and to not testing goods on animals. “Too Faced Cosmetics has been a dedicated person in PETA’ s Beauty Without Bunnies cruelty-free program considering that 2001, ” and that will continue, according to PETA .


More to love from Too Faced:

  1. The KVD x Too Faced Collab Is Arriving So Soon
  2. Watch Allure Editors Swatch the Too Faced Sweet Peach Selection
  3. As well Faced’s First Brow Pencil Smells Like Brownies

What the company’s supporters had wondered, though, was whether Esté e Lauder’s acquisition would change Too Faced’s cruelty-free status. Which is because while other beauty companies owned by Esté e Lauder, such as Smashbox and Aveda , are also members of the PETA campaign, some generally are not known for their cruelty-free products. Nonetheless, the Esté electronic Lauder Companies confirm that they do not test on animals— and likewise, shouldn’t ask others to do so on their behalf.

Final month, Jerrod Blandino, Too Faced’s cofounder, echoed this particular exact sentiment on Instagram.

PETA further reported that while under the ownership associated with Esté e Lauder, Too Faced will not be sold in nations like China, where pet testing is still regularly employed . But that won’t associated with line for the Peanut Butter Honey palette in 2017 any smaller, TBH.


Now learn about a Korean actress and pop star’s all-natural beauty routine:

About the author

Estheticnet


find the right treatment

Free eBook: 
Acne Treatments

  • Salon Acne Treatments.
  • Acne Laser Treatments.
  • Pore Cleansing Acne Treatments.
  • Natural Acne Treatments.
x