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First Look: PacSun Beauty Is Here (And It's Really, Really Good)

The beauty game is the best game, and that’s why everybody’s trying to get in on that. Tomorrow, PacSun Beauty launches and we’re super excited about it. If you think of PacSun (or Pacific Sunwear, as the dinosaurs among us call it) as a teen-only mall brand you would be sadly mistaken. It’s a great secret spot for stellar basics like knit sweaters and skinny ripped jeans, plus trendy clothes and accessories including Kendall and Kylie Jenner’s PacSun collection. Now when you go to pick up that off-the-shoulder top, you can grab a beauty product at the same time.

PacSun Beauty is different from most of the other recent launches, including Missguided. The company isn’t launching its own beauty brand, but instead stocking an impressive range of carefully curated products that appeal way beyond the store’s young adult customer. Seriously, it’s huge. Starting tomorrow, PacSun stores (plus pacsun.com) will begin carrying 141 pieces of beauty, bath and body products from some Allure-favorite brands. Oh, and everything is under $50. Impressive, right?


The Cool Girl’s Guide to Fall Makeup: Episode 3:


We’re most excited about Birchrose + Co. pumpkin body scrub (hello, fall), cat-shaped Pyropet candles, Tony Moly face masks, and Winky Lux matte lipstick (some of which are pictured above). So grab yourself an Auntie Anne’s soft pretzel, take one last gulp of your Orange Julius, and steel yourself for some serious mall beauty shopping madness.

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