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Harry Potter Makeup Brushes Are (Almost) Here

We have Harry Potter fever here over at the Allure office. First there were faux palettes to obsess over, then real Harry Potter-inspired makeup. Now there are Harry Potter-inspired makeup brushes that look almost too good to be true. The brushes were posted on our favorite MakeupAddiction Reddit forum, where a fan shared an Instagram screengrab from a new beauty brand called Storybook Cosmetics. The caption reads: “SURPRISE! After a year in the making, we have our FIRST product coming!!! Keep an eye on this page in the coming weeks!”

We’re not familiar with Storybook Cosmetics but we’re already in love with the Harry Potter makeup brushes, so we did a little digging. The brand is actually the brainchild of sisters Mandy, Missy, and Erin Maynard of Omaha-based company the Geeky Cauldron. They sell all things fandom including jewelry, scarves, and phone cases. So it only makes sense that their next project would be makeup inspired by the books they love. Things are very new with this venture, and there are mostly only sketches of products. But we do get to peek at the wand-shaped makeup brushes that the brand says will be released in the “coming weeks.” We chatted with Erin over email, and she told us how much of a dream this project has been. “We can’t believe Storybook Cosmetics is finally happening!” she said. “As massive fans of all things wizard, this seemed like the obvious step to merge our two loves—fandom and makeup.”


See this 27-second beauty transformation, courtesy of makeup artist Robin Black:


It looks like it’s not only makeup brushes from Storybook Cosmetics. There are also sketches of a really cute eye-shadow palette called the Sorting Palette, as well as a possible Mean Girls-inspired one that “depends on licensing,” according to the brand’s Instagram.

No word yet on when these will launch, if ever, but we’ve reached out to the company and will update this post when we hear back. In the meantime, we’ll be casting a spell for more Harry Potter-inspired makeup.

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