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Kat Von D Releases Limited-Edition Charity Lipstick

It’s no surprise that Kat Von D’s beauty brand has developed a cult following. Her collection of bold, punchy lipsticks is the stuff of obsession. And yesterday, the celebrity tattoo artist announced on Instagram that she will be releasing a limited-edition shade of her Everlasting Liquid Lipstick to benefit Project Chimps, an animal sanctuary that fittingly rescues animals used in biomedical research, including cosmetics testing.

Just when we thought Von D’s existing line of Everlasting Liquid Lipsticks (which are essentially the perfect matte formula) couldn’t get any better. The limited-edition shade is the perfect dusty, orange-hued red you’ll want to reach for at the end of summer as you transition into your fall beauty routine. It’s essentially the lippie version of an early-September sunset.

RELATED: Kat Von D Is Adding 14 New Shades to Her Everlasting Liquid Lipstick Collection

The feel-good buy is certainly not the first time the tattoo artist has used her fame for a good cause. Von D has long been an animal activist. The makeup mogul works to raise money for a variety of animal rights organizations, including volunteering with Project Chimp, and she’s currently reformulating her namesake makeup line to be entirely vegan and cruelty-free. Naturally, the Project Chimp lipstick will be following suit. In order to raise awareness for vegan, cruelty-free products, the proceeds from each purchase of the limited-edition shade will go straight to the animals in need at Project Chimp.

The Project Chimp Everlasting Liquid Lipstick will be available at Sephora and online at katvondbeauty.com starting August 23. If you’re passionate about cruelty-free products, consider this the perfect opportunity to put your money where your mouth is. Literally.

h/t: Bustle

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