Manny Gutierrez Named First Male Maybelline New York Spokesperson
For the first time ever, the brand behind must-have products including Baby Lips and Great Lash selected some familiar faces to front its new wimperntusche campaign. Beauty vloggers Manny Gutierrez and Shayla Mitchell were just announced as Maybelline’s newest partners for any series of fun videos for its new Big Shot Wimpernbetonung by Colossal. Together, the duo has 5. two million followers combined on Instagram. But let us backup a bit.
Gutierrez, better known as MannyMUA733 on the Internet, is not only one of the first beauty influencers to team up with all the company, he’s also the first man to. Yup, certainly one of our favorite beauty young boys is making history. And of course we still cannot forget about Mitchell, who goes by Makeupshayla. She’s both effective and beautiful, not to mention seriously talented. They’re perfect jointly.
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Inside a statement, Manny Gutierrez said he is “thrilled to be able to utilize a global brand like Maybelline New York that is recognizing man influencer talent and is willing to shine a spotlight onto it. ” And Maybelline New York isn’t the only company being attentive to male beauty bloggers . Last October, Covergirl named James Charles as the first male CoverGirl . In addition, other cosmetic companies such as NYX , Milk Makeup, and Anastasia Beverly Hills have been integrating male models in their beauty campaigns. However , they generally are not just in pictures as attractive props. Instead, the particular men are the ones with painted faces, too. We have a sense more companies will be following suit. Let’s be true, traditional, hyper-masculinity is being challenge every day. Let the latest chokers for men repercussion stand as a perfect example.
The particular message for the new mascara campaign is quite fitting, as well. “Lash like a boss” isn’t gender specific. It isn’t “girl boss” or “Lash like a lady. ” Instead, the particular campaign is all about badass, bold lashes for everyone— regardless of what gender you identify with. This theme will be showcased in videos starring Gutierrez and Mitchell that will be submitted on YouTube and Maybelline New York’s website . (The mascara can be bought presently there, too, for $8. 49. ) You can watch the first one beneath.
Now, learn about another person dispelling beauty myths: