New Beauty Products

When the heat’s high—or perhaps when you’re feeling a little less than go-go-go—mascara seems more like a chore. Enter this new formula, which tints lashes with food coloring gradually over two weeks. And after those 14 days, several staffers noticed their lashes were a bit darker—especially those who had paler ones to start. (Slowly raises hand.) We found the effect, though, lasts only a few days if you discontinue use, since the tint is semi-permanent. Our advice? Maybe try one of these cool keratin lash lifts, too.

$7.99 (target.com).

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