Offensive ColourPop Sculpting Stix Finally Get New Names
Beauty products are known to have some very edgy (and borderline inappropriate) names. Have you seen some of the salacious shades in Urban Decay’s Vintage Vault? It takes a certain type of woman to swipe on Plague every morning. ColourPop, on the other hand, has that collection beat with their Sculpting Stix, a line of contouring and highlighting products that launched in June, for a different reason. Customers took to Twitter to express their anger about the names of the darker shades, calling them distasteful and racist. The lighter have fanciful monikers like Venice, Dove, and Castle, while the darker ones were dubbed Yikes, Dume, and Typo.
The brand is usually lauded for their supercheap lipsticks and cool celebrity collaborations, but the names of the Sculpting Stix faced scrutiny for being disrespectful and insensitive. A writer for Affinity Magazine posted an open letter to ColourPop to let them know that her skin color should not be labeled a “typo.” (Because really, are you kidding me?) “It’s not OK to only pay lip service to diversity when you have darker-skinned girls and young teenagers buying products to match their skin tone called Yikes,” she writes. “You perpetuate the societal stereotypes that dark skin is undesirable which these girls will then have to spend the rest of their lives trying to unlearn.”
if you don't see anything wrong with the names of colourpop's darker shades, unfollow lol pic.twitter.com/XaS5fQ9iCg
— ✨ (@FFSMADELAINE) September 19, 2016
A Colourpop spokesperson told BuzzFeed, “On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback. We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.” New names for the darker Sculpting Stix shades are now up on the site: Bloom, Point Dume (apparently they meant to refer to a place all along), and Platonic. Much better.
We reached out to the brand for an official statement and will update this post when we hear back.
Now, learn how to contour your cheeks: