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One Scary-Cool Instagram, 31 Days of Halloween Makeup Ideas

Some mornings, the thought of putting on makeup seems just as exhausting as running a mile. David Sternberg is basically running all the marathons around me with his 31 days of Halloween makeup challenge on Instagram. Every day in October, Sternberg, better known as @ultraviolentmakeup to his more than 71,600 Instagram followers, posts a Halloween-inspired look. In just 11 days, he’s created everything from bat-wing lashes to an eye makeup look complete with pumpkin miniatures. (His close-up miniature-studded eye makeup looks are what made me press the follow button a few months back.) Every day when I’m scrolling the ‘gram, I look forward to previewing the new flavors from the ice cream shop on my block, but mostly to seeing what Sternberg will post. Because I couldn’t even begin to think of five Halloween makeup looks, I talked to Sternberg to learn more about his spooky (or in his words, “spoopy”) makeup ways.

How’d you come up with the 31 days of Halloween makeup idea?

I love Halloween. It’s such a creative and eventful time that’s great for getting into the makeup artistry world. And also on social media, consistency is the name of the game. Committing to something that requires daily posting is perfect for forcing consistency, productivity and motivation.

How did you learn how to do makeup?

Trial and error. YouTube is an invaluable resource, but nothing is more fun or educational than just going for it.

Do you create the looks a day before posting them?

I started creating content in mid-September. Life is unpredictable, so I wanted to be fully prepared before committing to this. If I’m working on an eye close-up, I’ll do two in a row. But if it’s a full face, I’ll typically stop at one for the day.

What’s your favorite look so far?

I have such pride in my looks, so it’s hard to choose. I created a play on blue-blooded vampires by painting a glossy blue nose bleed, which I personally thought was a stroke of creative genius. As for close-ups, I thought the miniature brain, fork and knife look was adorable. (Editor’s note: I did, too.)

Where do you find your minis?

I scavenge the Internet for not only the right scale, but also a detailed product. Etsy is a common resource; I search for “doll house miniatures.” Generally, I make sure it’s under an inch because if it’s too heavy, it’ll pull down the skin around my eyes and make for an unflattering photo. And because I stick to lightweight miniatures, I just apply them with lash glue.

How do you stay motivated? I’d be the person to back-out halfway through.

Honestly, I just hate failure. Once I agreed with myself to do this, I’m going to do it. Plus, doing 31 days of Halloween makeup has only increased my love for the holiday. That’s the important thing. I’m terrible at keeping up with anything I’m not intensely passionate about.

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