Planet Day Warriors: Stories from the Men and Women Behind the Brand names that Champion Mother Nature
In recent years, we’ ve seen a significant resurgence from the green beauty trend. While some people were quick to write off it as another Hollywood invention, it has managed to transform alone into a formidable movement. And by all indications, it’ h here to stay. Not that we’ re complaining, of course. Because responsible consumers, we’ re all for products that will deliver its promised benefits using only the highest-grade 100 % natural ingredients, while committing to sustainable and environment-friendly business practices.
As more and more brands tout themselves as “ natural” and “ organic, ” only a few really meet the labels they brandish. Fewer still are the brands that will go beyond providing effective all-natural products. In the green picture, the true standouts are not the ones who have the most expansive collection or the most following. Instead, it’ s those brand names that have committed to elevate beauty and skin care as an essential part of a healthy, balanced and harmonious life while growing a deep understanding, appreciation and respect for the finest healer of all— nature.
Honoring this year’ s all-too-important Earth Day celebration, all of us shift the spotlight to the men and women behind these brand names as they share their stories and their commitment for their brands’ ethos.
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As a stay-at-home mom fascinated with skin care, Tiffany Masterson spent hours and hours taking a look at ingredients of the products she used and needed, exploring how they worked and answering skin care questions from other ladies. She found herself asking what she would do in different ways if she had created those products herself. Ultimately, the wondering stopped, and she went on to start her own skincare line under Drunk Elephant (because elephants appear tipsy after eating the particular marula fruit, the source of the brand’ s hero component marula oil)— a name she took a danger on and had to fight for. “ I felt it had been memorable and that people would want to know— they would inquire about it, and it would create enough curiosity that it may indeed work to my benefit. It was a risk, but I believe it ended up paying off. ”
The girl guiding mission: “ I think typically when somebody like me starts a skin care line, they go to a chemist and ask them to help formulate a product. But I didn’ t do that. I spent months and months plus months researching. I would take a typical supplement C serum and I would create graphs, detailing the role of each ingredient in the serum. I actually soon not only understood every ingredient, but I recognized I wanted to make a line of products in which every ingredient counted. ”
Eight years ago, on Earth Time, Indie Lee woke up from a successful brain surgery right after only being given a few months to live. Several months before that will, she was diagnosed with a life-threatening tumor that was possibly linked to hidden environmental toxins in her everyday skincare products. “ What I learned, among other things, is that up to 60 per cent of what is applied to the skin is absorbed into the blood stream. It was during that aha moment that I realized that I had to perform something. ” After overcoming the odds, Indie went on to generate her eponymous skin care line with which she aims to empower others to generate healthier choices
Her leading mission: “ Some people are given a new rent on life. Mine began on Earth Day, April twenty two, 2009. I have committed myself wholeheartedly to empowering other people to make healthier choices and to creating luxurious, natural, efficient products that don’ t require a sacrifice in wellness, savings or product enjoyment. ”
Julia Wills and Alex Kummerow
Co-founders, Herbivore Botanicals
Effective skincare can be powered through nature. This is the idea that propelled Julia Wills and Alex Kummerow to create an unique skin care line that prides by itself for being ethically sourced, thoughtfully formulated and lovingly designed with a minimalist aesthetic. From their humble Seattle kitchen, the particular husband and wife have gone to develop a variety of all-natural and highly effective products that deliver tangible outcomes — no fillers, just active ingredients. “ Making sure these standards is of paramount importance to all of us on Herbivore. Our brand is uncompromising in its commitment in order to source only the highest-quality natural, nontoxic ingredients in order to create the safest, most effective products. ”
Their guiding mission: “ Character has something for everyone, and we are determined to use this extremely diverse wealth of remedies to create treatments that will the actual entire spectrum of skin types. We hope that every girl will be able to create a skin care experience to bring out her healthiest beauty and, ultimately, to cherish as a daily health and fitness essential. It is this unique diversity of well-researched, high-quality items that we hope will define Herbivore as a leader within natural skin care. ”
Karen Behnke constructed one of the country’ s first corporate wellness companies, however it wasn’ t until she became pregnant with the girl first child at age 40 that she started spending closer attention to the ingredients in her beauty products. She understood that as the largest organ in the body, the skin absorbs more than 60 percent of anything you put on it, and yet there was very few options for safe, healthy and effective personal maintenance systems. She knew it was time for change. In 2005, she bought the name Juice Elegance and launched it from scratch a year later on with one goal in mind: to create organic and natural formulations with out compromising potency, effectiveness and the experience of luxury. Since then, Fruit juice Beauty has grown into an award-winning skin care, makeup plus hair care line that continue to deliver on the promise while maintain the highest standards.
Her guiding mission: “ Understanding that our skin absorbs over 60% of what is placed on this and that our body was being exposed to toxic ingredients, I was motivated to radically transform the chemistry of beauty. We set out to grow the Juice Beauty brand with an objective to create luxurious formulations, made with certified organic ingredients that execute just as well, if not better than conventional chemical beauty. ”
One Love Organics is a revolutionary, all-natural skin care line that delivers noticeable beautifying results with ingredients that are kept as real to skin as possible. True to its name, it was paid for out of founder Suzanne LeRoux and husband Chase’ s i9000 belief that love is the grandest, most powerful force in the world. As someone who has always nurtured an interest in the power associated with nature and urged by her deepening commitment in order to health and wellness, Susan has translated her passion for alternative healing and desire to provide a clean and healthy lifestyle on her family into a brand that creates wholesome, effective plus socially and environmentally conscious products. Proof of the brand’ s unquestionable integrity and standards is its production facility’ s ECOCERT ® license, the first and only one particular in Georgia and only 1 of 10 facilities to become certified in the United States.
Her leading mission: “ Women today want to look and feel because healthy as they do beautiful. I created One Really like Organics to offer a simpler approach to beauty: a sensitive however effective alternative to all those ubiquitous bottles and the mysterious things they contain. Our philosophy is focused on a few great, certified natural and organic plant-based and cruelty-free products that make skincare fun, easy, healthy and effective. ”
While working as an aesthetician in Palm Beach more than 25 years ago, Tammy Fender wanted to provide pure, 100% natural solutions to her clientele, but she soon found out that will products she could believe in are few and far between. After creating a personal commitment to genuinely care and invest in the particular happiness of people and share her quest for harmony and stability in mind, body and spirit, she turned her enthusiasm for holistic living into the skin care line that guarantees true recovery and real beauty that radiates from within .
“ At that point, after finishing much research in plant science, traditional healing, all natural medicine and medicinal chemistry, I made the step. I began mixing up my own custom-blended formulas inside my kitchen, using the most potent and pure botanical ingredients accessible. Thanks to the success of those early formulas, the word spread! ”
Her guiding mission: “ When I began, you could find a small selection of all-natural skincare products at your local health food store, but there was absolutely nothing elegant or refined about them. On the other hand, there was also a selection of luxury products available elsewhere, but these ignored even the simplest tenets of holistic care. For me, luxury is chastity. I was so drawn to the Pure Living Energy from the botanical extracts used in traditional healing, and I put our heart and soul into tracking and sourcing the most exquisite organic ingredients to use in my formula blends— those that preserved the particular molecular integrity and unadulterated beauty of nature’ s strongest healers. ”
Co-founder and Director associated with Brand Development, Korres
From the small apothecary in Athens to the internationally acclaimed brand name it is today, the success of Korres is perhaps best attributed to the dual philosophies inside its core. It successfully and expertly merges conventional Aegean homeopathic remedies with scientific research and creativity, mirroring the complementing partnership of founders Lena Korres, a chemical engineer, and husband George, who has a comprehensive background in pharmacology and a deep understanding of natural ingredients plus their application.
After emerging along with their game at a time when “ natural” and “ organic” were far from being the buzzwords they are these days, Lena faced yet another challenge: the creation of their distinctive Greek yoghurt skin care line. “ With a lot of analysis and patience, we developed a stable cosmetic formula that will preserves all of the ‘ live’ yoghurt’ s benefits. Integrating edible yoghurt was a true innovation and a first within the global cosmetics industry! ”
Her guiding mission: “ When we began 20 years ago, natural products were not as common because they are today. We wanted to create products that were organic, yet most importantly still effective and safe. Today, we continue to make best selling innovative products with this same mission. We know just how plant extracts work in our bodies and on our skin for optimum results, and develop products based on both primary plus applied research to understand the clinical benefits of natural ingredients pertaining to skin biochemistry. ”
Founder, This Works
While serving as the beauty director of Vogue , Kathy Phillips had seen the particular launch of just about every high-end and up-and-coming beauty item in the market. But even then, she still found their self going back to the specially made solutions created for her simply by her local aromatherapist. As a global health and beauty professional, Kathy is a firm believer that sleep is still the main ingredient for healthy and beautiful skin, leading the girl to develop an innovative product line that align with the body’ ersus biorhythms. With its intelligent and innovative approach to anti-aging epidermis scare, Kathy ensures each product delivers the results this promises— evidenced by the bold declaration that the name This Works claims.
Her guiding mission: “ I was frustrated with the marketing of brands who seem to didn’ t (in my opinion) take into account what females really need and want, often using focus groups and— I’ m being sexist here— marketing men to select the products they made. Ultimately also, making claims I didn’ t feel their products delivered. In addition , I used to be interested in the use of bioactive natural products, plants and natural medicine since I started practicing yoga, now over thirty-five years ago. The lifestyle of a yogi is not just about the postures— the particular philosophy urges clean living and a gentler, more healthy way of looking after mind and body. ”
Oliver Sweatman and Emily Doyle
Co-founders, Ursa Major
After leaving busy New York City for quiet Vermont, co-founders Emily Doyle and Oliver Sweatman committed themselves in order to pursuing a simpler, healthier and more active lifestyle. This resulted in the creation of a brand that encourages a more mindful, follow-your-heart way of living. Using the latest advances in green biochemistry and formulation, Ursa Major harnesses the potent healing and rejuvenating power of nature. “ When we set out to develop our preliminary daily face care regimen, we established a few essential criteria that we needed to meet with every new product. First, really does the product work well? Second, is it a healthy product, free of recognized toxins or irritants? And finally, does it deliver a delightful encounter? ” With a name that conjures up images associated with constellations, mighty bears and adventure, Ursa Major can be every bit as enchanting as its name implies.
Their guiding mission: “ On the brand level, we wanted to be as transparent as you can with our process and [to] also make certain we were giving our customers great one-on-one service. In addition, we believe in living a courageous, authentic life (ofcourse not always easy! ), and we wanted to try and inspire the customers to do the same. We call this ‘ residing major. ’ ”