RMS Beauty Launches Its First Powder Eye Shadows
It’s not an overstatement to say that RMS Beauty is known, and loved, for its creams. The Living Luminizer is the stuff makeup legends are made of. “Un” Cover-Up was a successful concealer-foundation hybrid long before hybrid makeup was cool. And the brand’s Eye Polishes, which are natural by the way, rival the color, texture, and payoff of professional, nonnatural, lines. “I always prefer working with creams,” founder Rose-Marie Swift admitted in my office yesterday, but the makeup artist understands that her preference isn’t universal. It’s why she’s created translucent face powder, tinted face powder, and—launching today on her website—powder eye shadow.
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Available in 18 shades, the Swift Shadows are as pure and organic as the rest of Swift’s makeup line. The powders aren’t made with talc or synthetic silicone; instead they contain mica and naturally derived silica, as well as organic buriti-fruit and jojoba-seed oils, which are what give the formula its supersilky, velvety texture. And while the powders are nicely pigmented when applied dry with a brush or a sponge applicator (in addition to loving creams, Swift also loves sponge applicators, a preference she shared with late makeup artist Kevyn Aucoin), they become otherworldly when applied wet, taking on a high-shine, multidimensional quality.
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As for the shade range, it contains every color you need and none of the shades you don’t (or at least don’t use on a daily basis). “You won’t see a white or a black or a superbright color in this collection; there are plenty of other brands you can go to for them,” said Swift. Instead, she wanted to create a line full of colors that people will use till the very last fleck of dust. Soft burgundy, glimmering taupe, khaki green, warm peach, shimmery cement. And while they’re sold separately, the 18 shades are split into six color categories: Twilight Madness (grays and charcoals), Sunset Beach (peaches and apricots), Tempting Touch (beiges and bronzes), Garden Rose (blush tones), Enchanting Moonlight (purples and burgundies), and Tobacco Road (various brown and soft greens). The names came to Swift after she’d watched episodes of the 1960s sitcom The Andy Griffith Show. “I’m a bit of a nerd,” she said, laughing. Except this nerd isn’t really a nerd at all—she’s just ecstatic about making really good, and good for you, makeup.
The Swift Shadows go on sale today at rmsbeauty.com for $20 each.
Watch model Lily Aldridge talk beauty with her go-to glam squad: