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The brand new Beauty Innovations to Expect in 2017

We’ lso are all for finding the perfect red lip, a no-fail wimpernbetonung, your signature scent. But too often we get trapped in a beauty rut, turning to the same old routine and the exact same tired products. The good news? 2017 is right around the corner and it’ s bringing a whole new crop of new beauty improvements promising to change your life (or at least your look). Along with eight billion options , though, how do we know what’ s worth the money? You can watch 342 days of non-stop vlogger tutorials or take those wise advice of these five women whose job you should travel the world in search of the coolest, most effective products out there. That’ s what we thought. Take notes!

Marla Malcolm Beck, cofounder and TOP DOG of Bluemercury

Discovery method: “ We always keep our own customer in mind when curating for the stores: She’ s i9000 busy, wants glowing skin and makeup that’ s i9000 easy. Shopping for beauty products is a really complicated and personal procedure, so we look for brands that have a distinct point of view. And we really like when they’ re created and founded by woman entrepreneurs who are in tune with where beauty advancement is headed. ”

Personal favorites: “ I have a million. We wouldn’ t travel anywhere without my Trish McEvoy Makeup Planner .   It fits everything I could possibly need— brushes, palettes, even skincare. I am addicted to the new Ré Vive Rescue Elixir Age reversing Oil and Kiehl’ s Pure Vitality Renewing Cream . Nars concealer is amazing for covering up under-eye sectors. The Lune + Aster Eyeliner Palette , is perfect whether you’ lso are craving a clean, sleek line for daytime appears or a sultry smoky eye for a night out. It includes four essential and versatile colors— black, navy, plum, and brown— perfect for anyone who wants options. I’m enthusiastic about Oribe Gold Lust Dry Shampoo . It’ s great for extending the life span of your blowout and giving you a just-washed feel. ”

Greatest hits: “ Our best-selling product is the M-61 PowerGlow Peel — one such is sold every nine seconds. You only have to keep it on for one minute, which anyone can do. It’ s packed with glycolic and salicylic acids that exfoliate, smooth, and brighten. The vitamin-infused Lune + Aster RealGlow Primer and RealGlow Undereye Brightener resonate with our clients, because they are designed to work optimally with as few steps as is possible so you can get out the door in minutes. ”

Biggest flop: “ Devices for skin, hair, and teeth.   Although some are effective and interesting, many do not deliver on the outcomes promised. ”

Following big things: “ We think eyes will have a big moment in 2017, from rainbow shadows in order to glossy lids to smudgy liner. Look for Nars Velvet Shadow Sticks in Belle-lie, a mandarin orange, and Usbek, the vivid purple, as well as Chantecaille’ s Corsica Collection showcasing Mediterranean-inspired blues. Bobbi Brown is launching an eye gloss which gives lids a cool, wet effect, and Yves Saint Laurent Duo Smokers eye shadow duos are a cinch to make use of for a smoky look. We’re seeing a trend towards pollution protection within your skin-care regimen. Dermalogica Daily Superfoliant uses activated charcoal to help absorb environmental toxins. [Eau Thermale] Avè ne Protection Complexion Correcting Shield SPF fifty has vitamin E to help fend off free radicals. There are also lots of great body oils coming out like Darphin Soleil Plaisir Sultry Shimmering Oil, which is made with gold and water piping mica flecks. ”

Kerrilynn Pamer, cofounder and CEO of CAP Elegance

Discovery technique: “ It’ s pretty organic— simply no pun intended. We do a lot of research online and upon Instagram, and we have a ton of people reach out to us intended for submission. Everything in our store is synthetic free, when a product has even. 0001 percent of something artificial, it’ s not something we’ ll consider. We all also look outside the traditional beauty box at things such as exercise, meditation, food, and ingestibles. At the end of the day, though, it’ s mostly a gut decision. ”

Personal favorites: “ I love May Lindstrom The Jasmine Garden . I keep it in the refrigerator and spray my face constantly. It’ s actually hydrating and has silver to help kill bacteria. I also recommend May Windstorm The particular Honey Mud . It’ s a purifying cover up that’s a rare combination of deep cleansing and moisturizing. And am don’ t go a day without a cup of our matcha green tea. ”

Greatest strikes: “ We were the first store in the country to get The Beauty Chef Shine Inner Beauty Powder and it’ s i9000 hands-down our number one best seller. It’ s the pre-and-probiotic blend of whole foods, so it’s beneficial to gut wellness. I think part of its success is that it reinforces the diet-skin link. After three weeks it’ s like, my pores and skin is definitely reflecting what I’ m ingesting. Another runaway success is our CAP Beauty Coconut Butter . It’ s the delicious product that happens to be good for you; it really just offers itself. We also make an amazingly beautiful flower substance that promotes love and magnetism called The Captivator . People purchase it as a joke because it sounds like snake oil, yet everyone comes back after falling in love with the scent. ”

Biggest flop: “ I don’ t really want to attribute this to the category of flops, but we sell some mother and baby products , and the category isn’ t quite as large once we anticipated. It seems like such a logical thing. Pregnancy is so usually the time when women get interested in clean beauty. ”

Next big details: “ The Captogenic. It’s a supplement– a lot more like a food product you’d have in your smoothie or along with toast. We’re working with this amazing company that specializes in CENTRAL BUSINESS DISTRICT [cannabidiol] oil, and it’ll be infused from it, and have a base of either coconut or olive oil. This tastes delicious, but it’s also one of the best things you can consume for inflammation. It’ll be out in the spring. And then there’ s Mother Dirt, a biotech company started simply by MIT scientists who realized that we no longer carry a specific bacteria called AOB [ammonia-oxidizing bacteria] on our epidermis. Luckily, they figured out a way to recreate it in aerosol form. Spritz the AO+ Mist all over when you get free from the shower. So easy. Something that’ s exciting, yet doesn’ t fall within conventional beauty lines may be the Walter water filter by a ceramist named Cassie [Griffin] . We collaborated to create a custom container painted with monochrome Japanese brushstrokes on it with an advanced gravity water filtration inside. It’ s pricey at $400, but seems like art on your countertop. ”


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Artemis Patrick, senior vice president of promoting at Sephora

Discovery method: “ There is no one location we find products— we search for product and inspiration with beauty shows, media outlets, and store visits everywhere. As a global company, we can share ideas and talk about trends with our colleagues around the world. We also love listening to about our cast are intrigued by. ”

Greatest hits: “ We love to work with brands to create something unique, such as the Tarte Rainforest of the Sea Collection and the Becca x Jaclyn Hill collaboration . They’re smart, valuable and fun. One of our best discoveries: Fast-acting, multi-tasking products that deliver innovative elements in unique ways like Milk Makeup Cooling Water , Tatcha Luminous Dewy Skin Air , and Queue Beauty Multisticks . ”

Biggest flop: “ Sometimes within our quest to be first to market, we can be ahead of our own time. We had a major push around natural skin-care regarding eight years ago, but had to be patient. The interest grew, and much more people adopted it and now look at how much the type has grown thanks to brands like Caudalie, Tata Harper, Intoxicated Elephant, and Farmacy. ”

Next big things: “ K-beauty, matte lips, and highlighting are not going away, but may evolve into new delivery systems and formulations. We’ ll see more skin-care and makeup hybrids therefore everyone out there can get glowing skin. And makeup personalization innovations, like CoverFX Customized Cover Drops , will continue to accelerate. We have excellent pride in nurturing small brands— like Pat McGrath Labs , Sunday Riley, and Pinrose to name a few. 2017 will be no exception. ”

Jennifer Miles, vice president plus divisional merchandise manager of cosmetics at Barneys Ny

Discovery technique: “ I receive at least five item submissions a week, but I also read blogs, keep tabs on social networking, and scour the internet looking for new brands. I try to meet with as many people as possible to understand the story behind the particular brands. ”

Private favorites: “ The combination of Zelens Youth Concentrate Supreme Age-Defying Serum and Bellatorra Cellular Renewal Complex provides my skin an incredible glow.   I am also hooked on the Tao Thoroughly clean Aura Clean Facial Brush .   It’ h amazing for cleansing and removing makeup and is extremely hygienic because the charging base has a germ-killing light.   My go-to mascara is Kevyn Aucoin The Volume Mascara , which never ever streaks.   I have been using it for years and although I have attempted many others, I always go back! ”

Greatest hit: “ I have never ever seen anything like the waterless sheet masks from Nannette de Gaspé Mask selection . Each one contains 87 percent active ingredients that are dry-printed onto a delicate piece of fabric from Japan.   Customers see instant results and they love that they aren’ t messy.   An added bonus is that you can use all of them up to three times before tossing. ”

Biggest flop: “ For each success there can be a miss.   As a retailer, you need to be careful not to let your personal tastes dictate whether a brandname is right for your customer. ”

Next big things: “ Nannette de Gaspé is launching two new body face masks one for the breasts and something for the butt .   Her groundbreaking technology joined with her innovative ideas make it a brand to watch within the next few years.   In fragrance, I think we will continue to observe gender-neutral scents.   A great example is a line we all launched exclusively this fall called The Collection by Phuong Dang .   Each one is so unique and can truly be used by a man or woman. ”

Charlotte Cho, cofounder of Soko Glam

Discovery method: “ The process starts in Seoul where I fork out a lot of time meeting with K-beauty industry insiders, influencers, makeup musicians, skin-care experts, dermatologists, and research and development teams. I’ meters a licensed aesthetician, so I’ m very particular regarding quality. There’ s so much innovation and inspiration taken from there though. I can even get a feel for the following big trend just by people-watching on the street. ”

Personal favorites: “ The CosRx BHA Blackhead Power Liquid and CosRx Acne Pimple Master Plot are an one-two punch against any kind of large. They’ve been total skin game changers for me. ”

Greatest hits: “ There’ s been such a huge appetite to get cleansing waters this year and Son & Park Beauty Water is our best-selling, gold-star hero product. It eliminates makeup without stripping, and leaves your skin toned, gently exfoliated, and hydrated. So many Korean models and actresses utilize it that it’ s gone viral there. Another champion is Klairs Newly Juiced Vitamin C serum , which at $23 costs way less than other high-end options. ”

Biggest flop: “ Creams that have been advertised as ‘topical Botox’ have never been well received. They don’t look good under makeup plus usually only have a very temporary lifting effect. Or occasionally do nothing at all. ”

Next big things: “ Cushion compact 2 . 0 is certainly coming! IOPE just launched some new finishes such as matte and extra dewy, and Etude House created one which helps treat acne. Expect variations for specific pores and skin types, too. The textures of K-beauty creams plus serums will be lighter than ever; they’ll absorb quickly plus won’t leave sticky residue. We’ ll also observe vitamin C technology become more effective at targeting pigmentation plus scarring. Also, Korean women treat their scalp much like how they treat the skin on their faces, so I’ mirielle hoping to see innovative products like hair essences and masks to enter the market. ”


Watch our January 2017 cover star tell us five ways she’d change the world:

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