The Life-Changing Magic of M.A.C.’s New Magnetic Eye Shadows
If you had asked us yesterday how to prevent shadow fallout, we would have told you to throw on some hydrating eye patches to catch flakes and deflate bags at the same time. Or to do your eyes first and clean up the mess before moving on to the rest of your makeup. But that was before we discovered M.A.C.’s new limited-edition Spellbinder Shadows, available on maccosmetics.com ($22 each) from October 20 to December 1.
The high-performance makeup brand, known for its game-changing innovations (they recently collaborated with a tetrachromat to launch 24 nothing-else-like-’em lip shades), has finally figured out how to create eye shadows that stick like a cream but last like a powder. “The pigments have been magnetized and charged,” explains Nicole Masson, M.A.C.’s vice president of product development. That means not only does the powder cling to a magnet in the packaging (so it doesn’t spill or move out of the jar), it also clings to your lids “smoothly and evenly with minimal fallout,” says Masson, giving you “all the benefits—intensity, richness, the creaseless finish—of a loose powder in a much less messy way.” Another cool bonus of magnetized makeup? The powders magically bounce back to a good-as-new wave pattern, no matter how many times you mess them up with your brush or your finger. Seriously, it’s legit shadow sorcery:
But as tempting as the eight shimmering jewel-tone shades—cobalt blue, cool teal, warm olive, vivid emerald, deep amethyst, rich chocolate, smoky quartz, and metallic bronze—may be, they are not for the faint of heart, warns the brand’s director of makeup artistry, Gregory Arlt. “They’re meant to be worn as full-coverage, unapologetic color.” If you need something work-friendly, try using it wet as a liner or smudged into the lower lash line for a subtle flash of color. For everything else, prep lids with a primer first (it’s like Velcro for these shadows, Arlt says) and go for it. A little eye jewelry that stays on like a dream? That’s a beauty look we can totally get down with.
Watch makeup artist Dick Page talk about the power of color: