The particular Bold and the Beautiful: 5 Inspiring Stories Behind Women-Owned Beauty Brands
Arguably more important to celebrate this year than any kind of year before, International Women’ s Day is a time for you to reflect on the empowerment and strength that comes from the honour of being a female. Though equality— and reaching that notorious, still-standing glass ceiling— is a continued struggle, there are many uplifting female entrepreneurs who have built, created and led their particular companies to great success. In fact , if you take a look throughout your makeup bag, bedside table or your shower caddy, you might discover that some of your go-to products were in fact dreamed up by women.
Honoring this once-a-year celebration, we’ re happy to share the particular stories behind some female-owned beauty brands, along with a few helpful advice that stems far beyond your daily routine:
President and Owner of Iredale Mineral Cosmetics, Limited .
Before the girl created her iconic makeup plus skincare line , Jane worked in the entertainment company for several years, until she hit a tough brick wall together an unexpected realization: she was burnt out and unfulfilled. “ What I’ d always wanted to do had been to be involved with something that would enhance the lives of women and also have some healing aspect to it, ” she told Dermstore.
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That’ s when she shown back on what her time working with actresses and versions as a casting director and a producer taught her regarding skin health. She noticed so many of the side effects of caking on makeup and wanted to change the ingredients. “ This suddenly occurred to me that there was a place for make-up that was good for the skin. I’ d spent so many yrs working with women whose careers depended on having a perfect complexion, and the heavy makeup they were using to cover upward skin problems was actually aggravating their skin worries, instead of improving them, ” she explained. “ We started thinking about a solution— a makeup line which i could feel good about producing, and women could feel great about wearing. ”
Exactly what surprised her about being a female entrepreneur : “ The fact that my job doesn’ t think that work to me. I find it satisfying, inspiring, challenging plus fun. I’ m at my best when I have some thing to do. Something where I have to solve problems, move stuff forward, create something. I can feel my juices moving and I love that. I love the sense of fulfillment I get when customers tell me what a difference the products have made to their lives. This ranges from folks who just love it because they’ re makeup junkies to the people with challenges like scarring and birthmarks. The feelings is so genuine that it spurs me on to do a lot more. ”
Her greatest skin care tip : “ There is no query that sun protection is one of the most important things we can perform for the health of the skin. The elegance of minerals is that they get this to protection easy, effective and beautiful. ”
Founder and Brand name Ambassador of DECLÉ OR Paris, france
Solange provides always considered herself somewhat of a holistic person, girl and entrepreneur. She says the pull toward an alternative approach was intuitive and over time, she became a professional in the field. “ In the 70s, I studied naturopathy, aromatherapy and phytotherapy in Bobigny, a city near Paris, france. It was through these studies that I really learned about the connection between the skin and what we eat, drink, breathe and believe, ” she shared.
Since the lady had worked with big beauty companies for many years, she noticed an opening in the market where she could present the new— and much-needed— option. She wanted to create a brand name that was based on natural and efficacious products: “ I needed to create products that balance the skin and treat the particular concerns at hand in a natural, holistic way, acting on both skin and the mind, ” she explained. “ DECLÉ OR was founded in mid 1970s, based on this philosophy– an aromatherapy and aromachology skincare line that offers women true holistic beauty based on pores and skin, body and mind. ”
What’ h surprised her about becoming an entrepreneur : “ Being a business woman in 1974 gave me a chance to position myself as a partner to my mostly-male counterparts at that time. To be successful, it’ s important to work collaboratively. The main element to my approach, garnered throughout my career, includes diplomacy, psychology and self-confidence. This very synergy and group intelligence has allowed us to become part of L’ Oré ‘s, ” she shared.
Her best skin care tip : “ Don’ t underestimate the power of essential oils. This is why we created AROMESSENCE essential oil serums – these are 100 percent natural, pure plus active, plus they are free of parabens, mineral, and colorants. I recently found through science that essential oils hold amazing recovery properties, remove toxins and illuminate the complexion along with being a natural antiseptic. ”
CEO of Leonor Greyl
If there is one way to describe her childhood, Caroline says it’ s this: “ I grew up surrounded simply by hair. ” Her mother Leonor Greyl, for who the company is named after, created the beauty brand in late 1960s with her father Jean-Marie, and was among the first in order to introduce “ natural” products to mainstream. Caroline usually worked with a hair and beauty advisor, even as a child, and eventually got an MBA with the thought of leading the particular international sales division of the family business. After a few stints with Clarins, Cartier and Jean Louis Scherrer, she returned to her roots, managing the French and global markets until she took over as CEO.
What has surprised her the most regarding being a female entrepreneur : “ Truthfully, I realize that we still live in a sexist planet. Signing some contracts or being heard is not constantly that easy, but being in the beauty field, you are lucky enough to satisfy and exchange ideas with other women. It’ s a market where women are an inspiration, and for that, I feel fortunate.
Her greatest skin care tip: “ Before bed, usually do two things: wash your face and utilize a leave-in conditioner for your hair to prevent tangles. ”
Owner associated with Kerstin Florian
For Kerstin, running her own organization came naturally to her. “ I did not really know I had been an entrepreneur. It was natural for me to see possibilities, I didn’ t see them as difficulties. I was interested in health insurance and beauty, and natural skin care and spa culture, plus it was fun to be one of the first to introduce spa items for face and body, ” she shared. Although it was never her intention to become her own boss, the lady was motivated to work with other people and always savored as being a leader. “ I have enjoyed the journey and discovered so much. I am very grateful and proud to have had the opportunity to, with my team and family, create the particular Kerstin Florian brand and the lifestyle it represents. It is very satisfying to make individuals feel good– that is what it is all about for me. ”
What has surprised the girl the most about being a female entrepreneur : “ How easy it was to get along with men and exactly how helpful they have been. Most businesses I dealt with were male-oriented, especially when I started out. I didn’ t work with a lot of women, but again I saw it as a possibility rather than a good obstacle. It is very much how you look at and approach details. ”
Her greatest skin care tip : “ Take the time plus enjoy— the products and treatments, feeling what they do to your the particular senses, feeling beautiful. Embracing experiences with joy enables you to feel complete! ”
President and CEO of VI Derm
It was a series of unfortunate events that inspired— plus pushed— Marya into a head position, running her own family members business. “ In 2010, having just graduated from university, I left my home behind and moved across the nation to California, a state I had never been to, in order to assist my father Dr . K run his fledgling skin care organization because there were management issues, ” she explained. That will company was VI Derm, and Marya learned every position, every job and every responsibility at the company, starting from the bottom up. “ When I started, the company was very different than the way this runs today. I transitioned from customer service agent in order to account manager to a human resource specialist to a salesforce leader. I was thrown to the fire and learned what was to run a business from the very bottom of an corporation. Eventually, I oversaw the company’ s expansion from the small office in Santa Monica to its business headquarters in Los Angeles, ” she said.
After her father passed away suddenly in 2013, the company was left in her hands and she needed to lean-in to the opportunity to keep it growing and alive. That’ s when, as she said, she realized entrepreneurism runs in her blood. “ Under my management, product sales have nearly doubled, the number of accounts have tripled, and the brand is now available in over 30 countries. Right now, Nearly one million VI Peels have been performed up to now. ”
What surprised the girl about being a female entrepreneur: “ That people are still surprised by female entrepreneurs! Ladies have really proven themselves as effective business frontrunners, yet there is still surprise when it is a woman running a profitable business. There are still not enough of us, but we are making advances in the business world across all industries. I was always elevated to believe I could do anything I put my brain to, so my gender was never something that kept me back. ”
Her best skin care tip: “ Think of skin care like you think of dental care. It is important to brush and floss your teeth daily, but that’ s not enough. If you don’ t make sure to have an expert cleaning done at least twice a year, you may later create major oral health issues. Same with skin care, while it’ t essential to exfoliate on a superficial level every week, you need to have an expert chemical peel 3 to 4 times a year to ensure your skin circumstances do not worsen to a point where they become pricey and/or painful to treat. Consistent regular Chemical peels help keep your skin healthy and flawless forever. ”