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The particular Kat Von D Lock-It Brightening Powder Is Almost Here—for Real This Time

On Cyber Monday, Kat Von M welcomed a new Lock-It loved ones member a little early. For one day just, Sephora shoppers could buy the new Kat Von G Lock-It Brightening Powder before its official launch the following month. If you happened to miss out on the preview, yesterday the state release date was announced on the cruelty-free company’s Instagram. (As a reminder, the Lock-It products are the make-up mogul’s long-lasting range of base formulations. ) Without more ado, the new powder will be available on January 10 within three different shades. We’re already fans of the clear Lock-It Setting Powder for giving oily skin the matte finish, so we can’t wait to see what the brand new tinted ones are all about. Typically, brightening powders are accustomed to, well, brighten under-eyes, working to downplay dark marks, strong circles, and hyperpigmentation. With this in mind, Kat Von D produced three shades to cater to different skin tones. Fantastic, which is a warm flax for deep skin tones, is Kat Von D’s version of the popular Ben Nye Banana Powder. Mario Dedivanovic, Kim Kardashian’s go-to make-up artist, swears by it for concealing dark circles . The Lock-It Brightening Natural powder, however , will be easier to nab in comparison to the notoriously hard-to-find Ben Nye powder, which, annoyingly, isn’t sold on the brand’s web site. Von D also dropped Petal, a soft pink pertaining to lighter skin tones; the warm bisque hue with regard to medium skin tones is called Peach.


More on Kat Von M:

  1. Kat Von D Just Teased a Surprising Brand new Palette
  2. First Look: The Magic Holographic Palette Kat Von Deb Spent 7 Years On
  3. Kat Von D Says Most of Makeup Should Be Cruelty-Free

As makeup artist Beau Nelson, who also works with Kristen Stewart and Katy Perry, told Allure that loose tinted powders can be used throughout your face— not just in problem areas— to correct general tone and redness, too. Another versatile option: Make use of the powder’s brightening abilities and sweep it along the higher points of your face as a matte highlighter. One thing we all know for sure, the new formulation is totally vegan and cruelty-free— similar to the other Kat Von M products that launched this year.

The Kat Von D Lock-It Brightening Natural powder will be $25 on sephora. com . Just in case you think you’re going to forget about the The month of january 10 launch date, you can sign up now to be e-mailed when it’s available.


Now, learn how to bake your face with brightening power products:


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