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The particular Monthly Kat Von D Everlasting Flash Program Is all about to Drop

Just days after stunning us all with swatches of 25 new shades of her Everlasting Liquid Lipstick, Kat Von D has another surprise she just dropped: The brand new Kat Von D Everlasting Flash program, in which KVD Cosmetics will introduce a new shade of its Everlasting Liquid Lipstick (which is yes, seriously everlasting , BTW) on sephora. com exclusively the first Wednesday of every month— for 48 hours only.


More Kat Von D news you need to know:

  1. The true Meaning Behind All the New Kat Von D Lipstick Shade Names
  2. The KVD x Too Faced Collab Is FINALLY HERE
  3. Here’s Incredible Proof that Kat Von D’s Foundation Covers Everything

The first shade that is being released early would be the first of six nude-inspired hues is called Sanctuary, and has a coffee-like hue that’s so ’90s but also incredibly fresh for the winter season (where, as you know, dark lips have reigned supreme ). Eventually, all of the six nude liquid lipsticks will be bundled together and sold as a set— one that we’re most likely going to need in our carts ASAP.

This comes as a surprise to me, TBH: I was expecting the first Kat Von D beauty item to hit my desk in 2017 to be the Pastel Goth eye-shadow palette, which drops next week on January 13. But it looks like today, being the first Wednesday of the month and all, I’ll be able to get my hands on a tube of Sanctuary, starting at noon. You ready to hit the purchase button?

What’s more, though, is that the Kat Von D Everlasting Flash program won’t be exclusive to its cult-favorite liquid lipstick— you can get early access to other new Kat Von D lip products that are also in the Everlasting line. WWD hinted that a new shade could be tied to the relaunch of the Sinner and Saint perfumes , which originally debuted in 2009.


Now, learn some lipstick hacks:

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