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This Melting EOS Lip Balm Video Has Everyone Fascinated

When it comes to the weird wonders that emerge from the dark corners of the Internet, we usually enter a judgement-free zone. Of course there are some gross things that really test our gag reflex (hello, pimple-popping phenomenon), but today’s viral video is pretty tame and actually really cool. People can’t seem to take their eyes off a melting EOS lip balm that’s being cut in half with a hot knife. Sounds weird, right? But trust us—it’s mesmerizing.

The clip is care of Watch It Melt, an entire Instagram and YouTube account that features short videos of different things, uh, melting. That’s pretty much it. As you can see below, the secret user behind the account takes a large heated knife, and slices it right through a new, blue-and-white EOS lip balm. At first, the melting plastic does appear to resemble white chocolate (yum), but after a minute you see that the most damage was really done to the outer casing, leaving the balm behind. “I’m still using the balm that didn’t melt,” the caption reads.


Blogger Marianna Hewitt shows us how to do the Kylie Jenner lip look—without the Kylie Lip Kit.


Whether you find the melting EOS lip balm video soothing or cringe-worthy (that’s a perfectly good balm, after all) there’s one thing we can count on for sure: Internet users will never cease to find simultaneously obscure and ordinary ways to entertain us.

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