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This New Lash Tool Is a Serious Game-Changer

Prepare yourself: This new falsies-application device is going to change your life.

While we dream of having thick, curved lashes similar to those in a mascara ad, we know that in many cases they’re part real and part lash extensions (a.k.a. falsies).

As great as false lashes look, they can be such a pain to put on if you don’t have skill. If you’re anything like us, applying individual falsies results in glue in your eye or your lashes attached to your eyebrow. (Real attractive.) And on the off chance you go the easier route with a strip of lashes, then it can be easy to tell that they’re not real.

Well, not anymore. A new makeup line, Flirt Cosmetics, created a self-contained false-lash applicator called Flashes that the company says is like a “staple gun for eyelashes” (obviously without the staples or the gun).

No more fumbling around with lash strips and tweezers (or getting glue in your eye). It’s so genius that we’re mad we didn’t think of it first.

The shape of the applicator is akin to a Wite-Out tape dispenser in that it’s curved and fits nicely in your hand. It has a very natural feel that helps make applying lashes so much easier.

Flashes dispenses the lashes at the tip of the device in sets of threes (called lash buds) for a more natural look. But if you need more drama, just apply several buds across your lid. There are a total of 44 buds in each applicator and the entire process takes four easy steps:

  1. You “wind” up the lashes.
  2. Click them into place.
  3. Apply lash glue to the end of the buds.
  4. Click to release, and stick them on your lash line.

It’s so easy, it’s almost foolproof. The trick is letting the glue sit for about 15 to 20 seconds before applying them to your eye so that it can get tacky. When the glue is tacky, it’s easier for the lashes to adhere to the skin.

The other really glorious aspect of Flashes is that it’s a smart beauty product. Just a tap of your smartphone on the side of the applicator gets you access to tutorials and video content. (The smart aspect of it only works on Androids for now.)

Flirt is aiming to bridge the gap between beauty and social media. That is why the packaging was designed by digital influencer Donald Robertson, a.k.a. Drawbertson, and the face of the brand is social-media maven Amber Rose.

Flirt Flashes retail for $28 at flirtcosmetics.com. Sadly, they won’t be available until September 15; until then we’ll be trying to unglue our eyelids.

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Estheticnet


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