Transgender Model Hari Nef Stars in L& #039; Oré al Paris Campaign That Celebrates Diversity
Last night was obviously a huge night for the beauty world. And not just because of all of the amazing looks on the Fantastic Globes red carpet . Rather, boundaries were damaged: Transgender model Hari Nef stars in a L’Oré ‘s Paris ad campaign that celebrates the beauty of diversity, with the very first commercial airing last night during the awards broadcast.
The minute-long spot features a few other acquainted faces, including the brand’s global spokeswomen, Blake Lively , as well models Lara Rock, Alexina Graham, and Xiao Wen Ju. But it can L’Oré al Paris’s casting of plus-size models Sabina Karlsson and Marquita Pring, as well as transgender model plus activist Hari Nef , that is drawing the most praise from fans.
Though Make Up For Ever worked with transgender model Andreja Pejic within 2015 for their “Be You” campaign and L’Oré ‘s featured a transgender model in a Brazilian campaign a year ago, Nef’s spot still marks a first: Nef is the 1st transgender model ever to be a spokesperson for a L’Oré ‘s Paris campaign in the States.
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The model tweeted about the girl excitement before the Golden Globes even began. “[I]’m within a @loreal campaign and that’s wild to me, ” the 24-year-old wrote . She continued to share her own spot in the “Your Skin, Your Story” campaign on both Twitter and Instagram. “Skin is the very first thing you see, ” she says in the ad. “Just becoming seen in your skin can be so vulnerable. ”
— hari nef (@harinef) January 8, 2017
— hari nef (@harinef) January 9, 2017
L’Oré al’s initiatives to tell inclusive stories did not go unnoticed. Shortly after the particular commercial aired, admirers began tweeting their excitement. “A trans woman just gave the ‘Because I’m Really worth It’ on a L’Oré al commercial. Congrats on several history @harinef, ” comedian Guy Branum wrote.
A trans woman just gave the "Because I'm Worth It" on a L'Oreal commercial. Congrats on some history @harinef
— Guy Branum (@guybranum) January 9, 2017
— Drew Elliott (@drewpsie) January 9, 2017
Hari nef in a L'Oréal commercial saying she matters is the best content I've ever seen
— nunu (@Iikeyoutoo) January 9, 2017
“L’Oré al Paris is a brand fueled by an objective to empower everyone to own and embrace their person beauty and intrinsic worth, ” the company’s deputy common manager, Tim Coolican, said. “By featuring a diverse mixture of individuals and illustrating their individual skin stories, the new True Match campaign celebrates the power and great feeling comfortable in your own skin. ”
But L’Oré al isn’t the only beauty brand absolutely working to make its advertising as diverse as its clients. Both CoverGirl and Maybelline New York recently signed their first male brand ambassadors, marking an industry-wide shift toward inclusion. After all, we all want to feel beautiful sometimes— and that’s totally OK.
To see more of Hari Nef and the some other faces of the L’Oré al Paris True Match strategy, check out the full commercial below.
If you had been caught up in the Globes commercials last night, check out the best red-carpet dresses ever: