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Ulta Beauty to Open in NYC

Good news Manhattanites, Ulta Beauty is opening its very first brick-and-mortar location on the Upper East Side in Nyc. We hate to say it, but it’ s time. For years, city dwellers had to travel to New Jersey, the Bronx, Staten Island, or Rego Park, Queens for Ulta treats, but now the retailer’s mass and prestige beauty items are right in their backyards.

The brand new location is at 144 E. 86th St . and is several blocks away from competitive retailers like Sephora and Bluemercury, so if you’re looking to do some makeup shopping in New york, your best bet is to head to the Upper East Side. There’ h also Ricky’ s NYC which has more than a dozen Nyc locations and also opened a social media-inspired shop last year.

So , why the new Ulta store opening, plus why now? According to WWD , the retailer, which has focused mainly on provincial markets, is looking to open approximately 100 retail areas per year, ultimately expanding to 1, 700 stores. We’ll bring it.


Read more about Ulta stores:

  1. Get Excited: Julep Will Quickly Be Available at an Ulta Store Near You
  2. 6 Ways to Save Money next time You Shop at Ulta
  3. New York, Meet Your Newest Elegance Destination: Ulta

So far Ulta has 40 stores in the higher New York area, and if you remember, they teased all of us by opening a pop-up shop in SoHo final October, which was nothing like the store we’ re used to. Actually it only contained Ulta-branded makeup and skin-care items (which is fine, but we wanted all the goods. )

The store is set to open next fall (no word with an in-store salon yet), so we’ll have to get our Ulta fixes online or at other New York City locations for the time being. Unless, of course , they open another pop-up shop among now and then. And that would be a Christmas miracle.

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